Never Worry About Your Job Security Again.
​Soar to the Top of the Ladder Faster than Your Coworkers and Get More Raises, Recognition, and Respect.
Stop losing sleep over cutbacks and layoffs, and start looking forward to more opportunities, better promotions, and faster career advancement. All while you easily become one of the most valued people in your entire organization.

Choose to be uncommon. Think of the alternative

Have you been stressed out, worried, or struggling to get ahead?
Have you been passed over for promotions, or missed out on raises?
Does it seem like they just don’t appreciate you?
Do you feel that if you continue doing things in your life and on the job the way you have always done them that you will continue to get the same results you have always gotten?
Do you believe that job security simply does not exist anymore?

If you are like most of us I am sure you answered yes to most, if not all, of these questions.
This is exactly why I wrote “Defy Mediocrity.
Choose to be uncommon. Think of the alternative.”.

​This book was written specifically to help give you the tools you need to become the best you can in your career and in life.

And now this is so easy!

You do not have to study for weeks on end, enroll in a course, or attend seminars. Your peers, managers, boss or whoever you serve will see these changes in you almost overnight

Buy now - $29.99

Whether you are starting the first day of your first job or whether you have been in the work force for most of your life

This book will give you the tools you need to defy mediocrity and reach your true potential on the job and in life.
Where you are and where you have been is not the issue. Where you want to go and who you want to become is.
​
Once you take the simple steps required to defeat mediocrity on-the-job, your attitude, commitment, and quest for constant improvement will carry over to every area of your life.

It really is this simple! This book will show you how
 “I urge you to get this book! I have it on my nightstand and read it all the time! If everyone had a copy of this and lived by it, boy what a different world we would be living live in. We choose to be uncommon!

Helene Doherty​

Here is a partial listing of what “Defy Mediocrity” will show you

How easy it is to excel at what you do
How to become a major impact employee with your company.
How to maximize the opportunities that present themselves to you.
Why you are the person holding you back and what to do about it.
Why what you say means little and what you do means everything.
How to make others appreciate your efforts and work to make your job easier.
How to eliminate your fear of failure.​
How the fear of what others may think of you is holding you back in life and how to end this once and for all.​
The things you can do to not only help keep your job in this age of employment instability, but to rapidly move ahead in your career.
How to make the most of what you have right now today.
How to produce results instead of creating excuses.
How to become a "can do" and "does it" person, not a "can't do", "can't be counted on", or "doesn't do it" person.
How to free yourself from the shackles of your mind. Learn how to think beyond the known boundaries and find new and far better ways to do the same thing.
Why mediocrity is one of the easiest things in life to defy.
The difference between those who excel at their job and in life and those who just get by.
What the difference is between those who are considered valuable employees, the employees who move up more rapidly than others within the company, and those who are simply part of the staff.
How to set yourself apart from others, from mediocrity.
That the answer to all your problems lies within you.
A special message for those of you starting a new job
How the seeds of dissatisfaction will produce a harvest of change in your life.
Why excellence must often stand alone.​
What your obligation is.
Why if you want to work for a great company, you must start by becoming a great employee.
Excuses. We all have them. What to do to overcome them.
That questions are the key to the door of improvement.
Why real improvement must start with the person in the mirror.
Why the good of the company must always take precedence over the good of the individual.
That change is inescapable and how to benefit from it.
How to deal with things the way they are, not the way you would like them to be or think they should be.
The critical importance of recognizing others and showing your appreciation.
Why you might be making your employer sick.
Why can others succeed and not you? The answer may surprise you.
How emotions are always more powerful than logic.
How defying mediocrity is a lot easier than you might think.
How not to let your ego get in the way of the objective.
Why we so often anticipate failure instead of success and what to do about it.
How to find the opportunity that lies within every problem.
Why despite the fact that mediocrity does, indeed, love company you must have the guts to be different.
How we all seek acceptance in life but the question is "at what price?".
A message for those of you in management or who hope to be in management one day soon.
How you possess the greatest power ever created. You own it, free and clear. To solve all your problems, to reach all your goals, all you need to do is put it to work. It sits and waits for you to use it.
Why can someone else accomplish that and not you? Says who?
How to change your life by looking for responsibility.
What to do when you get discouraged. We all do!
Discover and defeat the enemy within.
“Your book should be a substitute for the bible! Your wisdom and knowledge is extremely helpful, inspiring, and encouraging.

Lamani Depina, Author and Screen Writer

If you are an employer “Defy Mediocrity: Chose to be uncommon.
​
Think of the Alternative” will provide the wakeup call your employees need.

Your employees are perhaps your most important asset. If you are like most companies, they also represent the single largest expense your company has. Unfortunately, employees in most companies are simply not performing as well as they could be or should be.
If you are a business owner or manager, underperforming employees limit your ability to be competitive. They drain productivity. They can seriously hurt morale. They have a direct and negative impact on the profitability of your organization. Yes, your employees are probably your largest cost and among your largest headaches.
But your employees are also the one thing that can provide you with the largest gains for the lowest cost.
To defeat apathy, procrastination, the attitude of entitlement, absenteeism, low productivity, poor quality, complacency and dozens of other negative traits is to “Defy Mediocrity”. This book will remind your employees of why they were hired, of what their job is, of how their efforts impact the company.

It will

Show them why their efforts and contributions must come before the rewards and promotions.
Help create support for management.
Provide the motivation they need and may not be getting.
Get them to start looking out for the company instead of themselves.
Show your employees how to improve their value to the company and why it benefits them to do so.
Teach them what it takes to excel.
Teach them how easy it is to become an impact employee
Show them the importance of integrity and pride.
Show them how their ideas, and not just their efforts, can dramatically impact the company in a positive manner.
Make them want to solve problems, not just point out every one they see.
Show them why what they do is so much more important than what they say.
​Show them the critical importance of internal customer service and how it can make their job so much more productive and enjoyable.
Show them why the company must come first.

“Defy Mediocrity - Choose to be uncommon. Think of the Alternative.”
Will teach them all this and much more while showing them why and how it benefits them to think and act this way. An employee driven to excel can make an astounding impact on the productivity, morale, quality, and service of your company. All of which lead to dramatically increased productivity, quality and profits.
“This book changed my life. Amazing. If you buy one self help book buy this one! "

Wayne Barnes & Noble Website
“I bought this book when I worked full time and it totally changed my life, my ambition and my thoughts about my work ethics and my personal life. I owe this book my life and for what it is today; fulfilled and happy."

Elizabeth Thoms
“I think everyone in business should be required to read “Defy Mediocrity”. Mr. Welch, we at Southern Office Supply, Inc. believe your book points a finger at each employee here including myself. Anybody and everybody can get some excellent insights about themselves and their fellow employees by reading your book.We are going to add “Defy Mediocrity” to our required reading list. Again, we think your book is an excellent tool to rebuild, rejuvenate, reiterate, what modern day business is all about. Thank you for your insight into the business world and how important continued and improved productivity can be even to a small business.”

Anthony McKee , President, Southern Office Supply, Inc

“I have never seen a book like “Defy Mediocrity”. It should replace the employee handbook. A hard-hitting, pull-no-punches, guide to maximizing your on-the-job performance. To start getting ahead in your career tomorrow, read this book today.

Edward LaPlant, Purchasing Manager

Please for your sake, your employer’s benefit, and your friends and family, order Defy Mediocrity right now. Your life could be different starting tomorrow!
I know from personal experience that you could lose out on a promotion, raise, new job, or other opportunity at any moment. ‘Defy Mediocrity’ could prevent that. Why not avoid the pain and suffering that could be headed your way and get what you deserve happening instead
"If you are interested in dramatically improving the operations and profitability of your company, your job stability, or the direction of your career read "Defy Mediocrity" by Derrick Welch. Owners, executives, managers, and employees from companies, both large and small, from virtually every industry are using these books including In Pursuit of Profits: How to at least double your profits without increasing your sales, to improve their skills and the operations of their organization.

Carolina Business
“I put a copy of “Defy Mediocrity” in the hands of every one of my employees and I make sure all new employees get a copy before they start the first day. If you want your employees to start living up to their potential, you will too. We have never had a better return on such a meager investment.”

Joe Kameese, CEO, American Business Connections

What Our Clients Say

Scott Goodspeed | Managing Partner | GCC Partners

"Your book changed my
professional life.  It took me from salesperson, to Manager, Director,
to VP, to President.  Many thanks."

A review posted on Amazon.com

"This book changed my life. This book really serves as a wakeup call to anyone that works for a living.  It focuses you on the fact that you and only you are responsible for your own success.  You can’t help but read the book and constantly say “Wow, I can’t believe I used to think that way”.  This is truly one of the reference books of my life.  I refer to it whenever I’m feeling dissatisfied or unfulfilled at work.  I highly recommend it."

Cameron Ryan, Manager -- Econo Foods

 "I was given a copy of (Defy Mediocrity) by my division retail manager and asked to read it. It lit me on fire. I have read through it four times and referred to it many more times. I think about something in the book every day because not only do the things you write about pertain to the business world but also to the family and the values we can try to instill in our children. If anyone reads this book and can't see that Mediocrity is surrounding us and trying to get its hold on us they obviously can't be too concerned about improving themselves. Thank you for the opportunity to be enlightened by your book."

Pat Garufi

 "I think you have created another Masterpiece"

Linda Becker

“I have listened to so many different motivational CDs and yours is amazing & powerful.  It is not good ----- it is GREAT!”

A review posted on Amazon.com

"Defy Mediocrity is a must read for every professional and for every young person coming out of college into the professional world. It clearly defines what sets the winners apart. I recommend all managers give this book to all incoming staff."

Bryce Jeon   Seoul, Korea

Frank Bunker ,East Coast Sales Manager,  Walker-Clay, Inc.
"The invaluable advice in your book has changed my life during the last few months and gave me a vision to know how to plan and manage my life and my future. Thank you Derrick you are a mentor in my life."
"If you want to significantly increase productivity while dramatically improving morale put a copy of “Defy Mediocrity” in the hands of each of your employees.  It will tell them things your managers can't or won't. Do them a favor and do your company a favor and give them a copy of this book! "

George Hong,   President HJC America

"Your book was written for me. I have read many books in law school and business school.  However I have never read a book like yours. I think this book should be mandatory in all business schools.  It is a book for everyone that desires to improve their career as well as their life in general.

This is a fabulous book! I have read it numerous times and now have heard it on CD for the 3rd time.  I needed to read a book like yours and learn to apply it in my life.  Thank you for that lesson. I am going to require that all my employees read it."

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Choose to be Uncommon. Think of the Alternative"
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